Resume

Experience

Online Campaign Manager & Editor -- 2/2006 - 9/2006
The Meatless Monday Campaign. New York, NY

Coordinated transition of 600-page website into a content management system; codified site’s information architecture and created sub-sites with intuitive navigation
Wrote all website content, completed weekly web updates to each of 20 pages with dynamic content
Edited and formatted organization’s weekly e-newsletter, Eater’s Digest (10,000 subscribers)
Designed graphics for monthly promotions, charts, a brochure, and a fact sheet

Marketing Director -- 10/2005-2/2006
China 1 Restaurant & Lounge. New York, NY

Rebranded restaurant under a new name: redesigned menus, signage, staff uniforms, flyers and party planning materials
Planned, advertised, and executed all events; introduced series of themed events
Developed and updated website content; increased online presence through restaurant/club listings, event listings, and a MySpace profile
Designed and mailed full-color pitch to 700 local businesses. Designed and launched 1,000-person email blast; sold out 250 New Year's Eve tickets in three weeks

Web Content Manager -- 3/2005-10/2005
Episcopal Relief and Development. New York, NY

Wrote for and managed organization's website. Designed, developed and launched several multimedia sub-sites. Launched Hurricane Katrina Center within hours of catastrophe, developed into a 30-page site within two weeks
Improved site's information hierarchy; created photo galleries, audio and video resources, online catalog of promotional merchandise. Wrote How to Use the ERD Website, distributed to 3,000 church contacts
Worked with Marketing Associate on press releases, print materials, and mailings

Writer, Publication Coordinator & Webmaster -- 3/2004-5/2005
Management Leadership for Tomorrow, 4XL Program. New York, NY

Wrote for, designed, and published Leadership Roadmap, a personalized online curriculum with 3,400 student subscribers
Increased LR's interactivity and user appeal: introduced images, interactive graphs and charts, opinion polls, usage/satisfaction surveys, feedback links, internal and external links to relevant resources. Researched and greatly expanded library of scholarships, local events, and other opportunities, assigned targets based on subscriber profiles
Designed promotional materials and campaigns; membership more than tripled over 14 months
Collaborated with programmers to streamline targeting and archive search; made software more efficient for back-end users
Managed umbrella organization's website; launched 4XL Program's 20-page website

Master of Professional Studies. NYU ITP. 9/2006-present
Principles of Marketing. NYU SCPS 9/2005-12/2005
Building Web Pages in HTML. The New School 2/2005-6/2005
Wesleyan University. Middletown, CT 9/1998-5/2002
BA: French Literature.
University of Dakar. Dakar, Senegal 10/2001-6/2002
Focus: Language and Literature
Middlebury French Language School. Middlebury, VT 6/1998-8/1998
Focus: Literature and Film of West Africa